The Minds Fueling SaaS Growth Through Video

It all started with two friends — Shawn and Ashwin — who always knew they wanted to build something of their own. Not just another random startup idea, but something they could pour themselves into.

After years of throwing ideas back and forth, one finally clicked — a way to blend creativity, tech, and storytelling into something real.

Shawn, the creative brain of the project, has spent over six years working at the forefront of AI-driven SaaS technologies. From building products to leading teams, he eventually became a business partner at the company he worked for — but the itch to create something of his own never really went away. That's when he decided to take the leap, diving deep into video editing and motion graphics, determined to lead a team capable of helping other SaaS brands tell their story right.

Ashwin, the steady hand behind the chaos, brought in his experience from FinTech SaaS — managing teams, launching products, and making sure numbers actually make sense. He's the guy who keeps the vision grounded while pushing everything forward.

Soon after, Shelden, Shawn's younger brother, jumped in. A natural content creator and influencer, he's worked with multiple brands and made waves with his viral reels. He now leads marketing and creative strategy, bringing that spark of energy and storytelling flair every SaaS brand needs.

And to hold it all together, there's Allister — the operations ace who keeps projects moving smoothly. With over six years managing customer operations, he's the one making sure every project flows like clockwork and every client feels taken care of.

We built The Launch Cut because we were tired of seeing great SaaS products get ignored due to boring storytelling. We're here to fix that — one launch, one edit, one story at a time.